2 Intro 8 Letter from F 12 AttractionsFamous shops that attract big noodle lovers28 Unexpected SceneUnexpected places to enjoy a bowl of instant noodles and the culture34 Noodle LoversInstant noodle stories told by enthusiasts in Korea, Japan, and Indonesia56 Instant NoodlesHistory of the instant noodle industry through a case study of Nongshim, a leading Korean brand73 Academic ManualInformation on the history, culture, and trends92 Market InsightLemonilo and KKV, new business platforms in the Indonesian instant noodle market100 On the TableInstant noodles creep into gourmet food116 F CutWhat it takes to make a bowl of instant noodles126 InterviewKen AokiA designer who works on Japanese ramen-related projects, from shop logo design to content creation134 RetailNoodle shops expanding to cover lifestyle and creating a cultural code144 ExtendedA variety of instant noodle-related products and goods146 ReferencesBooks and videos recommended by instant noodle experts and lovers153 Index

Ramyun, or ramen, is a prime barometer of diversity in Asian food cultures. Broadly speaking, this dish consists of noodles served in a hot broth, and it is commonlysold in packs or cups as an instant food product all over Korea. Instant Ramyunin particular is lauded as one of the greatest inventions in human history because anyone can serve up the same tasty meal in minutes with nothing more than the package contents, some water, and a stovetop. The fresh ramen culture of Japan, the birthplace of the dish, now boasts countless regional varieties with different specialty broths. Next door in Korea, Ramyun is transcending its status as just a convenience food and is becoming a culinary staple in Korean cuisine thanks to rapid product development and recipes that reflect consumer demand and dining culture.